Anyone who says ‘love isn’t hard’ hasn’t been in love.
It’s a minefield out there, with over 8,000 dating sites across the globe and over 323 million using dating apps.
People are looking for love as we move into 2023, and optimism is in the air!
You see, although the data shows that one third of marriages in the UK alone have ended in divorce over the last 50 years, people still want to get hitched…
…And it’s not a small portion of people.
Online dating statistics from 2022/2023 detail that around 42% of dating app and website users are looking for a lifelong partner.
It seems that many people still have high hopes for a fairytale ending, despite what the figures say…
…And what we see playing out all around ourselves.
Think about it: it’s an anomaly today to hear that someone’s parents are still together!
What’s more, we saw a lot divorce play out across the media in 2022.
Numerous famous couples decided to call it quits, including the likes of Tom Brady and Gisele Bündchen, David Guetta and Jessica Ledon, and Leonardo DiCaprio and Camila Morrone.
It just shows that some of the most successful people in their fields don’t even have the secret formula to a successful long-lasting relationship.
Along with others, I often find myself wondering: is it even possible?
However, people are searching for love and intimacy…
Let’s see what the data predict exactly about love, marriage, break ups and more in 2023.
- Getting back with an ex is a dating trend prediction for 2023, according to Plenty of Fish.
- 38% of people are more open to dating someone that isn’t they’re usual ‘physical type’ in 2023, as 63% of single people say that place a greater value on emotional maturity over looks.
- 61% of people on dating apps will be looking to meet people with common interests, while 44% place an emphasis on meeting someone with shared values.
- In 2023, a third of people will be open to having a relationship with someone that isn’t in their city.
- Just over a quarter of people on online dating platforms won’t be looking for a commitment in 2023.
- 41% of Millennials are interested in the idea of open relationships, yet 67% of women would leave their male partner if he suggested an open relationship.
How likely are people to get back with their ex-partners?
There is a trend in 2023 that will make a lot of people wince!
Wait for it…
People are set to be rekindling with their ex-partners.
Now, circumstances obviously play a massive role in this.
A lot of people won’t be able to think of anything worse if their relationship ended on bad terms…
…But people who split up on amicable terms and don’t tie things up properly might be more likely to get back with an ex.
Let’s unpack this:
According to Plenty of Fish research, over 50 percent of 1,000 adult respondents claimed that their “unresolved issues” were the main reason for going back to an ex.
Meanwhile, 28% of people had far “too much history” to let go of the relationship.
What’s more, The Mirror explains that:
“Seven in ten single adults admit they have immediately begun dating again following the breakdown of a relationship – only to realise the grass isn’t always greener, and want their ex back.”
As if that’s not enough, the trend has a name!
“The trend is being dubbed “Ekin-sU turning”, a phrase inspired by the “recoupling” of Love Island winners Davide and Ekin-Su,” explains the newspaper.
Are open relationships going to be more popular in 2023?
A small portion of Americans (4%) are interested in having open relationships.
Now, an open relationship is different to a polyamorous relationship.
It is a relationship between two people with a rulebook that says that both parties can pursue other people outside of the relationship.
“An open relationship means having more than one romantic or sexual partner at a time. It’s an arrangement that both parties agree is non-exclusive or non-monogamous. As one or both partners engage in romantic or sexual activities outside the relationship, the arrangement’s agreement aspect is key.”
However, what an open relationship looks like for one couple might look incredibly different to the next…
…The rules are made up from couple to couple.
For example, they might include negotiating certain sexual boundaries and ensuring they have safe interactions with others.
However, open relationships are always consensual.
So who is interested in these sorts of relationships and are they gaining popularity?
Data shows that 52% of the LGBTQ community are interested in having open relationships, which is more than heterosexual couples at 39%.
What’s more, it’s Millennials who are most likely to be into open relationships – with 41% claiming that they’d be okay with it.
Meanwhile, just 29% of Gen Z would be okay with it and only 23% of Gen Z.
However, open relationships are not for everyone!
- 20% of Americans claim to have been in a non-monogamous relationship at least once in their life
- 67% of American women would break up with their man if he asked them to be in an open relationship.
- 46% of American men would break up with their woman if she asked the same question.
So, in other words, having the conversation about moving into an open relationship could be a make or break for many couples!
Where are Americans meeting their dates?
Now, as Girls Chase reports, just because a place ranks highly as somewhere to meet a date, doesn’t mean that it’s good for meeting a partner!
Nonetheless, there are places that do rank the highest among 18+ Americans for meeting dates.
Can you guess where Americans have found their casual partners?
Before you look at the data, have a guess!
Here’s what data from Girls Chase Annual Dating Statistics Survey 2023 shows:
- Church: 8.16%
- Family: 6.66%
- Friends: 11.05%
- Gym: 5.61%
- Nightlife: 7.94%
- Online: 12.15%
- Party: 7.84%
- Randomly: 9.10%
- School: 10.82%
- Social Media: 10.38%
- Work: 10.28%
Did you get it right?
With the popularity of dating apps and websites, it’s not surprising that online comes in at number one…
…But I was surprised that social media was after friends and school.
It seems like ‘sliding into someone’s DMs’ isn’t as popular as being set up with someone through a friend, after all!
What does the online dating landscape look like today?
So, online is where people are most likely to meet their dates, but what does this look like broken down?
According to an online dating statistics report from 2022/2023, the market size for online dating will be at $6331.14 million by 2027, up from $4475.28 million that it was ranked at in 2021.
The report details that key figures to know include:
- The global market size of online dating is $4475.28 million
- There are more than 8,000 online dating sites globally
- 7.86 million users use Tinder in the US
- 323 million people worldwide used dating apps
- Almost 14% of online dater marry someone they met online
- 55% of LGBTQ+ adults are said to have used a dating app
- 84% of online daters are looking for a romantic relationship
- 24% are looking for a sexual relationship
- Around 42% of users are looking for a marriage
How many sexual partners do Americans have?
In an article about dating statistics for 2023, Girls Chase reported that they asked 2500 American men and women about the amount of sexual partners they’ve been with.
Guess what? They noticed an increase.
While previously counts of Americans’ sexual partners across their lives came in at 7, it now ranks at 7.9.
It doesn’t sound like much, but that’s almost another percentage higher!
They also add that:
“However, when we account for the fact that younger people are still meeting new partners and accumulating their lifetime partner counts, for an actual lifetime number we should only look at older people. When we do this, and restrict ourselves to Americans 50+, we find an average (mean) lifetime partner count of 11.6.
“Yet some people have a lot more partners than others. So when we look at the median instead of the mean, the average falls all the way down to 3 partners for the average American.”
Their data from their Annual Dating Statistics Survey 2023 shows that the percentage of Americans who are 50+ have on average:
- 0 lifetime partners: 6.9%
- 1 lifetime partner: 21.0%
- 2 lifetime partners: 13.7%
- 3 lifetime partners: 10.9%
- 4-7 lifetime partners: 14.5%
- 8-12 lifetime partners: 14.1%
- 13-20 lifetime partners: 6.0%
- 21+ lifetime partners: 12.9%
People are going to be budget-conscious dating in 2023
Inflation is going to be affecting the way people date in 2023.
In a nutshell: daters aren’t going to be splashing the cash when it comes to trying to impress someone else!
Women Health explains that dating apps are predicting that people will be spending less money on dates.
They compiled the latest data, which shows:
“An unnamed representative from Bumble shares that 28 percent of users surveyed say they are starting to get clear on their financial boundaries when it comes to dating, and a whopping 57 percent shared that they prefer a more low-key and less costly date than something over-the-top fancy.
“MacLean from Plenty of Fish agrees, sharing that 48 percent of Millennial and Gen Z singles proposed more affordable date ideas in lieu of flashy ones. It looks like singles are into savvy saving, so don’t be surprised if you find yourself going dutch on a coffee date or DIYing a romantic dinner for two with a picnic in the park.”
In other words, fancy restaurants are out and free walks on the beach are in for 2023!
It’s not a bad thing…
…After all, dates can get especially costly and drain our bank accounts if we’re in the early phase of dating and taking out multiple people!
Look out for the trend of ‘Resolution Dating’
Data from dating.com reveals an interesting trend for 2023.
It’s called ‘Resolution Dating’…
…But what is it?
“In the new year, singles will be focusing on building relationships that align with their New Year’s resolutions – we call this ‘resolution dating,'” said Maria Sullivan, VP and Dating Expert at Dating.com. “In doing so, the goal is to find a partner that aligns with and supports your own personal goals – whether those are related to your career, fitness, hobbies or new skills that you want to learn. “
It makes sense!
Dating someone with the same goals, interests and general outlook allows you to supercharge yours!
It even presents the opportunity for collaborating.
As if that’s not enough, two people who are at similar places in their lives are able to understand where one another are at.
What’s more, data from Dating.com shows that people have actually ended relationships because they recognized that their goals and values didn’t line up.
PRNewswire explains that 57% of survey respondents reported that they have recently ended a relationship due to a “misalignment in personal goals and values”.
Meanwhile, 60% of respondents noted they would “pump the brakes on a relationship if their partner’s behavior or habits were hindering them from reaching fitness and wellness goals as well as career milestones.”
“Aspirational respondents are serious about staying on track to achieve their resolutions and personal goals, and this is being reflected in their dating behaviors. They view finding a match that will help them realize their dreams as one step in a bigger plan to change their overall lifestyle for the better.”
In other words, people in 2023 are looking to find someone who can help them reach their goals and keep them on the path they’re on!
Single people don’t want to meet someone only to find that they drop the ball on their goals that matter to them.
Data from their survey also shows that physical appearance and attraction were less important than sharing common goals and values!
They found that 55% of respondents rated sharing goals and values as higher importance.
People are going to be ‘dating without boundaries’ in 2023
Dating.com also reveals that in 2023, people are most likely to be dating others who live in different cities, countries – and even continents!
One third of respondents in their study confirmed this.
In other words, they’ll be dating without boundaries.
Why is it?
“Continuing the trends that emerged during COVID, many people are still prioritizing traveling and exploring the world over settling down and planting roots in one place”, PRNewswire explained.
“This is a growing trend as more people are becoming comfortable with the idea of dating in the metaverse and more easily meeting others from around the world.”
What’s more, The Mirror reported on a recent Bumble study that shows 1 in 3 people are now open to traveling for love and a relationship.
That’s 33% of people!
So… are people likely to be tying the knot?
There were over 2.5 million weddings planned by Americans in 2022, according to recent data.
This means we can expect a whole load of weddings in 2023!
It turns out it was way back in 1984 when analysts reported that this many weddings had been planned in a year.
So, what do we know about American weddings?
In an article about 2022 & 2023 facts, figures and predictions, it shows:
- In 2022, 2.5+ million weddings were planned
- The average cost of a wedding in the US is $28,000 – $35,000
- A quarter of all US weddings are destination weddings
- The destination wedding market in the US is worth $16 billion
- Brides spend an average of $1,635 on their dress
- 91% of couples sign up for a gift registry
- The US gift registry market is worth $19 billion
- Honeymoons in the US add up to over $12 billion annually
Simply put, American weddings are big business…
…So while daters might be skimping on the pennies when it comes to trying to woo someone, people will be splashing their hard earned cash when it comes to weddings!
But can we expect many divorces in 2023?
Let’s be frank:
There’s a chance that a relationship doesn’t work out. It could be a few months or years in a marriage!
It’s said that the average length of marriage in the US is just shy of 20 years at 19.9 on average.
What’s more, data from 2022 shows that 70% of divorces in the US are initiated by women – with college-educated women among the highest who initiate.
But how many people are divorcing?
In 2022, the data showed that the rate was at 2.3 per 1,000 people.
Although divorce rates have been on the rise since the 1960s, it’s been reported that there is a downward trend in divorces today.
In an article about encouraging stats on the divorce rate in America for 2022, Legal Jobs explains that:
“Many people believe that this figure is around 50%. However, the actual percentage of marriages that end in divorce in the US varies between 40% and 50%. This means you are more likely to stay married than dissolve your marriage.”
Lets Talk Sex data shows that the marriages that are most likely to fail are open marriages…
…And the data really doesn’t look good. A whopping 92% of open marriages end up failing!
What are people that go through breakups listening to
Melancholic music always has its place when it comes to break-ups.
Sometimes it’s necessary to put on sad music and to have a good cry. After all, crying is good for the soul!
But what are people listening to?
Recent statistics show that ‘Wrecking Ball’ by Miley Cyrus’ and ‘I Hate U’ by SZA are among the most popular ‘Tik Tok breakup songs’.
The most popular is Glass Animals’ Heat Waves at over 457 million hits.
Its chorus is all about thinking about someone… Not being able to make them happy and having to let them go.
There’s a focus on loss and pain.
Meanwhile, Miley Cyrus’ Wrecking Ball at number two has a healthy dose of post breakup angst as she sings:
“I came in like a wrecking ball, I never hit so hard in love; all I wanted was to break your walls; all you ever did was wreck me.”
What are the need-to-know love dates astrologically in 2023?
Let’s leave this on a high.
There are many reasons to think 2023 will be a successful year for our love lives collectively.
You see, the stars say so!
Whether you follow astrology closely or not, it’s likely that you’ve heard people talking about how the planets affect our love lives.
Truth is, there are some important love dates to take note of in 2023…
These could affect how successful you are when it comes to a first date, or whether it’s a good idea to pop the question to someone.
British Vogue compiled a round-up of the key dates you need to know.
They are as follows:
“January 1: Venus and Pluto push us to get deep with others.
“January 9: Venus and Mars in retrograde bring us minor flirtations.
“January 22: Venus and Saturn cement relationships.
“February 4: Venus and Mars ignite passion.
“February 15: Venus and Neptune allow us to believe in happily ever after
“March 2: Venus and Jupiter expand our capacity for love.
“March 11: Venus and Mars spark our hopes for new beginnings.
“March 20: Venus and the North Node of Destiny make fated decisions in love.
“March 30: Venus and Uranus bring excitement and unconventionality to romance.
“July 22 to September 3: Venus retrograde in Leo urges us to reflect upon what we want in relationships.
“July 27: Venus and Mercury help us express how we feel.
“August 13: The Venus Star Point in Leo defines our desires in love.”
As if that’s not enough, InStyle reports additional dates that we should keep an eye on.
“On March 1, lucky Jupiter, the planet of abundance, will meet up with romantic Venus, in excitable cardinal fire sign Aries, making for one of the luckiest days for love all year. And from May 16 to May 25, 2024, Jupiter will be in Taurus, the fixed earth sign known for its grounded, old-school romantic, and steady and steamy approach to love, which can do wonders for satisfaction between the sheets and in love — especially if you’re a fan of the slow burn.”
Now, whether you take astrology with a pinch of salt or if you’re a close follower of what’s going on in the sky, it’s a good idea to make note of these dates…
…And you can see how things do go down for you at these times.
What’s more, keep up to date with what you can expect each day for your Zodiac sign via Hack Spirit’s daily horoscope.
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